Fieldwork is a discipline, not a sensibility.
Long-form interviews, structured observation, and sustained time in context — paired with quantitative methods where the question calls for it, so depth is checked by reach.
Building a bridge into context.
01
Ground the decision.
Every engagement starts with the choice in front of you: the options on the table, the constraints you have to navigate.
02
Go to the field.
Ethnography-led, mixed-methods fieldwork with the people and places your decision concerns.
03
Come back. Go again.
Findings return to your team, sharpen the questions, and send us out again.
Each cycle between the boardroom and the field strengthens your understanding of the world you're working in.
Research alone produces a stack of data. Traditional consulting relies copy/pasted frameworks, detached from reality.
We pair research and strategy primary field research to bridge the gap between the boardroom and the context you're working in, whether that means a single design sprint or an ongoing feedback channel.
See the case studies →
Peregrine is led by Jacob Wixom and staffed project by project from a network of researchers, designers, and subject matter experts.
Jacob Wixom, MS
I am trained in sociology, anthropology, and organizational behavior. I've conducted field research in South America, Europe, the Middle East, and numerous locations in the United States.
Peregrine is built on a the discovery that those closest to the problem are often closest to the solution. But collaborating with stakeholders and understanding their context requires structure and real methodological rigor.
Since then I've used this approach to help over 100 startups, a Fortune 500 tech company, and numerous nonprofit and government organizations.
If you’re weighing whether we’re the right fit, the fastest way to find out is a conversation.