Peregrine Ethnographic Research

The missing piece in strategic decision-making

We've made deep qualitative research practical for organizations. The same depth of understanding that used to require months of fieldwork and academic resources can now be done on operational timelines and directed at strategic decision-making.

Here's how we do it:

Embedded Observation

We don't just ask people what they do or think—we observe behavior in context. We see the competing pressures, cultural frameworks, and institutional forces that shape behavior in real time.

Interviews & Focus Groups

We conduct conversations that go beyond surface-level opinions to understand how people make meaning, what tradeoffs they navigate, and what matters most to them in practice.

Context Mapping

We identify the underlying belief systems, power dynamics, and contextual factors that standard research methods miss—giving you insight into why things work or don't work.

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©Peregrine Ethnographic Research 2025

Say hello!

Drop us a note and

we'll be in touch.

Say hello!

Drop us a note and

we'll be in touch.