Understand people

in context.

Most organizations rely on data that tells them what is happening, but not why.

Peregrine produces strategic intelligence about people and systems that surveys and spreadsheets miss.

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To know what you're solving for, you've got to understand context.

Understand unarticulated needs.

Identify gaps in the market or ecosystem.

See problems (and solutions) through the eyes of those experiencing them.

The missing piece in strategic decision-making is context-rich data.

Embedded Observation

We don't just ask people what they do or think—we observe behavior in context. We see the competing pressures, cultural frameworks, and institutional forces that shape behavior in real time.

Interviews & Focus Groups

We conduct conversations that go beyond surface-level opinions to understand how people make meaning, what tradeoffs they navigate, and what matters most to them in practice.

Context Mapping

We identify the underlying belief systems, power dynamics, and contextual factors that standard research methods miss—giving you insight into why things work or don't work.

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Sectors and Services

Private Sector

Jobs-to-be-done research

Product development & GTM strategy

Customer intelligence & needs assessment

Strategic positioning & organizational alignment