Those closest to the problem are usually closest to the solution.

Those closest to the problem
are usually closest to the solution.

Those closest to the problem are usually closest to the solution.

We live in an era of Big Data. Organizations are drowning in metrics. Yet, leaders often feel more disconnected from reality than ever. Why? Because data can tell you what is happening, but it rarely tells you why.

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Our Team

Team bios coming soon!

Team bios coming soon!

Team bios coming soon!

A community of researchers uncovering what matters most.

A community of

researchers

uncovering what

matters most.

A community of researchers uncovering what matters most.

Peregrine is a group of sociologists, anthropologists, and field researchers who believe that surface-level data isn't enough—that real insight comes from immersion, observation, and taking the time to understand why people behave the way they do. We work with organizations whose goals we genuinely support, and we're selective about the problems we take on.

Access to Big Data is no longer the competitive advantage it once was, and it was never as helpful as it pretended to be. But real understanding—the kind that reveals what people actually value, not just what they buy or click —creates a foundation for strategy that serves people better and performs longer.

How we work

Immerse

We spend time in the environments where real decisions happen, like homes, offices, and communities. Our goal is to see the world through the eyes of the people you need to understand. What emerges are the needs, constraints, and behavioral patterns that other forms of data tend to miss.

Distill

Fieldwork generates a lot of material. Our job is to connect individual observations to larger patterns and translate what we saw into frameworks that give clarity into what is happening, why it's happening, and what it implies.

Execute

We don't leave you with a deck full of observation notes and insights. We build detailed roadmaps and work alongside your teams (both internal and external) to move from insight to implementation. Our research is only as valuable as the strategy it produces.

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Get our blog, Field Notes, delivered to your inbox.

Get our blog, Field Notes, delivered to your inbox.

Say hello!

Drop us a note and

we'll be in touch.

©Peregrine Ethnographic Research, LLC 2025

Say hello!

Drop us a note and

we'll be in touch.

©Peregrine Ethnographic

Research, LLC 2025

Say hello!

Drop us a note and

we'll be in touch.

©Peregrine Ethnographic Research, LLC 2025